Our Story – Adeela Salehjee
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Our Story

The Brand

Founded in London on the 9th of September 2016, our brand specialises in versatile, modern, timeless pieces with a specialist focus on working with natural fibres. Cashmere, merino wools, baby alpaca and cottons remain central, that are sourced from hand-picked, sustainable suppliers around the world. There is something distinctly charming in the knowledge that each spool of luxurious yarn and therefore garment, can be traced back directly to the animal from which it came.

The Concept

The concept behind our designs is to create something special yet timeless The pieces are well considered and versatile and we’d like to think that we have something for everyone. Our designs are targeted towards professionals who have an appreciation for good quality products that are comfortable, elegant, functional and allow freedom of movement. Our collections are inspired by a passion for travel and has a global gypsy meets jet set spirit combining luxury with a bohemian lifestyle. We keep our designs understated, chic and unexpected, differentiating the ordinary from the extraordinary.

The Mission

Our driving force is to create beautiful pieces whilst remaining mindful of how the creation of our designs affect the environment. Consequently, we source only the finest natural raw materials and streamline our processes to minimise carbon footprint and making our mission simple – To provide our customers with luxury essentials whilst being responsible, which is equally important as quality functionality and aesthetic. We love to give back wherever possible and run the #CashmereMadeWithLove Initiative where 10% from our profits are contributed towards keeping someone else warm.